SOCIAL MEDIA
BRANDING
PRODUCT LAUNCHES + PR
Created numerous successful social media campaigns and increased follower base + engagement by 40-60% on most of my accounts. Worked on creating newsletters and demonstrated strong writing skills & use of aggregation tools such as BuzzSumo, Google Alerts, etc. Have experience working with blog platforms (including WordPress), MailChimp for newsletters and Social Flow. Used HubSpot + numerous CRM and social media management tools.
Created executive presentations/demonstrated effective planning & worked on promotional and marketing plans. Developed, implemented, administered and monitored strategic marketing plans, business plans, branding and trademark strategies. Presented enthusiastic work ethic and proactive approach with the ability to embrace the entrepreneurial environment; have ability to assess the skills of others to help build positive and effective relationships.
Played key role in multiple product launches, marketing campaigns, special promotional events, and corporate announcements. Established and cultivated relationships with high profile media outlets, which effectively drove promotional efforts. Developed and implemented successful public relations campaigns; possess ability to work well as part of a team environment, with a comfort level working independently as required.
ADVERTISING + BUSINESS DEVELOPMENT
EVENT COORDINATION
​Accurate, organized and efficient event support; proven negotiating skills with stakeholders, ability to problem-solve and work independently in a changing environment. Consistent, reliable, and courteous communication, excellent organizational, planning and project management skills. Ability to prepare accurate budgets and effectively manage expenses. Effective time management, organization and leadership.
Community engagement, metrics, analysis, post-campaign, content creation, successful design solutions, SEO, SEM, target setting, measurement, ROI analysis and forecasting.
STRATEGIC ANALYSIS
Conducted strategic marketing analysis to determine distribution, price, and promotional strategy.
